REBOOK BYPYER MOSS EXPERIMENT 4

The Sept 8th fashion show debuted the new Reebok by Pyer Moss Experiment 4 " Fury Trail" sneaker, the latest style to join the Reebok by Pyer Moss footwear collection. The shoe was designed as a sacred object split into three layers, each one representing all those who climb to success through the creation of something sacred in the face of adversity.

Jean-Raymond was recently named Artistic Creative Director for Reebok Studies_, a new division that will focus on exploring human nature and show the importance of people's lives and stories. As he explained to Footwear News, his vision for this new branch with the brand is to expand talent and build a pathway for other artists.

Inspired by the Ghanaian word Sankofa - "go back and get it" -  The collection reclaims a cultural heritage.